The Prima Hotel Jongno Insadong

Guests liked

• Excellent central location near major attractions and metro
• Friendly, professional and helpful staff (24h concierge noted)
• Clean rooms and well-maintained facilities
• Useful on-site amenities: laundry, gym, cafe
• Convenient walking distance to shops, restaurants and cultural sites
• Comfortable beds and generally spacious rooms for some room types
• Good breakfast for many guests
• Easy access to public transport

Guests mentioned

• Some rooms are small and lack a wardrobe/adequate luggage storage
• Inconsistent breakfast experience; some guests found it not worth it
• Rooms are not fully soundproof / occasional street noise
• Minor room issues reported (air conditioning leak, low bidet pressure)
• Parking is available but charged
• Limited in-room seating in smaller rooms
• Some guests noted limited breakfast Korean options
• A few guests found room layout cramped for three people